L’Oréal Luxe meets AI and new scents – fascinating experience
L’Oréal Luxe has revealed an exclusive partnership to create groundbreaking art experience for its new perfume.
It is collaborating with the world’s first omni-sensory Museum of AI Arts recently opened in Los Angeles.
L’Oréal was inspired and created a bold alliance for the ultimate expression of the “Culture de l’Ecart” perfume.
It has moved scent out of the traditional bottle and into a permanent cultural institution.
The video tells all.
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