Sport - And More than Sport ahead of Paris 2024

Sport – And More than Sport ahead of Paris 2024 – a fabulous watch

Sport – And More than Sport ahead of Paris 2024

Friday 26 July – Sunday 11 August 2024

Not long to go before the Opening Ceremony of the Olympic Games Paris 2024 on 26 July.

The International Olympic Committee (IOC) launches “Sport. And More than Sport” – a new Olympic brand platform.

It debuts with an uplifting short film that encapsulates the unique spirit and feeling of the Olympic Games, which will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platforms and will run throughout Paris 2024 and beyond.

“Sport. And More Than Sport” is a new brand platform for the Olympics that expresses the multi-dimensionality of the Olympic experience and everything sport and the Olympic Games bring to people both on and off the field of play. It embraces the magic of sport, but also sport’s meaning beyond performance – belonging and human connection, personal empowerment and growth, and opportunities and dreams.

It aims to bring the Olympics close to the hearts and lives of people everywhere by celebrating the joy and entertainment of sport and the fan experience.