Army Recruitment Video. Inspired to join?
The British Army is launching a new recruitment campaign targeting social media and gym users. Using the slogan “Army confidence lasts a lifetime”, the appeal suggests the service can build lifelong self-confidence in contrast to the short-term boosts that can be found in modern society.
It follows 2018 research by The Prince’s Trust which found 54% of 16 to 25-year-olds believe a lack of self-confidence holds them back.
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