/Army Recruitment Video – we need you!
Army Recruitment Video

Army Recruitment Video – we need you!

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Army Recruitment Video. Inspired to join?

The British Army is launching a new recruitment campaign targeting social media and gym users. Using the slogan “Army confidence lasts a lifetime”, the appeal suggests the service can build lifelong self-confidence in contrast to the short-term boosts that can be found in modern society.

It follows 2018 research by The Prince’s Trust which found 54% of 16 to 25-year-olds believe a lack of self-confidence holds them back.


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