Cervical Cancer Campaign – launched by the Government. It’s the first of its kind
National initiative started 5 March to counter 20-year low for cervical screenings. About 2,600 women diagnosed with cervical cancer in England each year.
It is estimated that 86% of cases could be prevented if everyone kept regular visits.
The video ad urges women to book a five-minute test which could save their lives. It is part of a major awareness drive for cervical cancer.
It is the first national cervical cancer campaign to be launched by the NHS called ‘Cervical Screening Saves Lives’.
Almost a third of women aged 25 to 49 have missed their latest smear test and in some surgeries three-quarters have not had it.
Experts have attributed the fall to fear and embarrassment as well as a lack of convenient GP appointments.
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