In Flanders Field – modern take on 2017 Poppy Appeal – #Armistace100

In Flanders Field
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In Flanders Field – modern take on 2017 Poppy Appeal – Lines of the renowned poem ‘In Flanders Fields’ appeared in iconic locations across the UK today. 

The Royal British Legion have installed lines of the renowned poem ‘In Flanders Fields’ in iconic locations across the UK. Done to launch the 2017 Poppy Appeal. By re-creating John McCrae’s, the Legion aims to bring ‘In Flanders Fields’ into modern-day consciousness.

The poem lines are located at Royal Hospital Chelsea in London. On Dunkirk Beach and the White Cliffs of Dover.  At the National Memorial Arboretum in Staffordshire and Cardiff Bay. Also at Salford Quays in Manchester and outside the Sage in Gateshead.

The new approach aims to encourage the nation to Rethink Remembrance by recognising the sacrifices made by the Armed Forces community, past and present.

‘In Flanders Fields’ was written after poppies bloomed on the battle fields of the First World War.  This was despite the death and destruction around them.

It’s that life force growing in the most difficult of circumstances that connects the poppy with a message of hope.

Fundraising has started. Donate by wearing a poppy.

The meaning of the poppy is both a symbol of Remembrance and hope. There are those who prefer not to wear them.  But many are proud to display the rich red flower.


The video is impressive and has some outstanding images of the locations. Don’t miss taking a look. White Cliffs of Dover look totally stunning and must bring back memories. The fields of crosses and poppies are beautiful.  Rows of the flower in position to tell a story. The colour stands out in the grass, on the sands and in fields

Find out more about Poppy Day here:



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