Piccadilly Circus Gets New Lights – sparked off by 11.6 million bulbs

Piccadilly Circus Gets New Lights
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Piccadilly Circus Gets New Lights – huge crowds fill the area and soak up the bright lights. Entertainment lasts through the night. 

The billboard lights at Piccadilly Circus have been switched back on following major renovations.

The sign was switched off in January and replaced with a temporary banner. It has displayed electrical advertisements for more than a century,

The new state-of-the-art screen is interactive. And fully responsive allowing advertisers to include live video streaming.

About 100 million people pass the central London site each year. It is a hot spot for tourists visiting the Capital.

The screen has 11.6 million bulbs, improving the quality of images on the display.

A cradle installed on the roof to climb onto to clean and maintain the LED panels.  The display lights to last the next 10 years.

Billboard booked up with advertisers. The cost of placing an ad not known.

The central location perfect to sell a product. No matter whether heading north, south, east or west the screen can’t be missed.

The Billboard displayed ads from 1908. Perrier was the first brand to be illuminated. It continues to advertise on the screen. In 2011 LED displays completely replace neon lamps.

Watch the catchy video.  Great clear night good view on the billboard. No-on wants miss the changing ads on the screens. Don’t be in a hurry when you visit!

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