It’s the Capital’s first 24-hour Television Channel and it is on air!
London Live says during its broadcasts it will be offering fresh and new content devoted exclusively to an estimated 9 million diverse viewers.
Viewing new channel
However, its the 18 – 34 age group it is targeting. It hopes they will pick up their remote controls, press 8 on Freeview, 117 on Sky or 159 on Virgin to view their new channel.
Big difference to Londoners
The new 24 hour TV channel promises it will be smart, fun and “inside London” making a big difference to Londoners lives. It is backed by the Russian owner of the Evening Standard and The Independent, Evgeny Lebedev. He believes it will succeed even though previous attempts failed.
London Live won a licence last year. The Department for Culture, Media and Sport awarded 19 new local TV channels at the same time.
Some critics have no doubt that London Live will fit in with the TV landscape but there’s lots of competition out there for people’s attention. But there are some who believe that local TV broadcast through the television screen is not going to have a long life.
Check out clips of the new channel’s shows in this ynuk.tv video
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